eBay Repricing – Avoid The Race To The Bottom
Automatic eBay repricing software has become exceptionally popular, as this is the most effective way to ensure you react to the competition to reap the maximum rewards in terms of increased sales and profits. However, there is one thing you need to be concerned with, and this is avoiding the race to the bottom. Read on to discover more.
So, what is the race to the bottom? Well, a lot of people fear that if you use any type of repricing software, such as an Amazon repricer, you will end up dropping your prices to a level where you fail to make a profit or even have to exit the market. This theory is based on the fact that if you are reacting to price cuts, and the rest of the market is too, then everyone will end up reducing their prices until they get to rock bottom. This is an understandable theory, however, the race to the bottom can easily be avoided. The first thing you need to do is make sure you select a repricer that gives you the ability to set a minimum price. This means that the software will never change your items to a lower amount than the limit set, and thus you can be confident that you will never sell at a loss. Aside from this, you need to make sure that you are not only competing on price to avoid the race to the bottom. There are various other ways you can distinguish yourself from those on eBay, and on other platforms too – like Amazon. For example, you can set a generous returns policy, have exceptional images, add expert insights and advice for customers, use a professional listing design and much more.
It is understandable that you would be concerned about the race to the bottom when using eBay repricing software. But if you employ the simple techniques mentioned, there really is no need to be. If you are interested in software for a different marketplace, Amazon, then eReprice can help you with that. Head to our website to discover more info about what we offer and our repricing solutions – eReprice.com.