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A strategy is simply a repricing rule that sets out how you operate the tool. To add a strategy, click ‘Strategies’ and from the drop down options, click ‘Add Strategy’.

Next, select a name for your strategy, similar to the Marketplace Store Name, there are no strict guidelines on this but make it relevant as it is a reference point. For the ‘Strategy Type’ select ‘Custom’ as this is the option that gives you the most control over your repricing. Once you have clicked this, a series of options should open below this. For simplicity we have created a table below to talk you through these-

Price Decision
Min/Max PriceFormula BasedUse to calculate the minimum and maximum prices automatically
ManualManually control the minimum and maximum prices of listings
General Settings  
Beat ByBeat byThe option to beat a competition. If selected you can go on to choose to beat a competitor on a percentage basis or a monetary value
Beat me byChoose this option if you wish to remain above the lowest price
Match PriceChoose this option to always match the lowest price by not drop below it
When there is no competitionDo not reprice/Min/MaxSelect whether you want to sell at the maximum margin, lowest or exclude a listing from repricing when there is no competition
When competition matches your min priceDo not reprice/Min/MaxSelect whether you want to stay at your minimum, stop repricing or revert to maximum price
Item ConditionNew/Used/etcSelect the category of products you will be selling in this strategy
When competition is below your min priceDo not reprice/Min/MaxSelect whether to halt repricing, stay at your minimum margin or revert to maximum
When your own price matches your min priceMin/MaxYou can either select to stay at the minimum price as it stands or revert to the maximum price
Exclude/Include SellersEnable/DisableThis is a feature you will come back to. Once a strategy is live, under the ‘Seller List’ under the Menu option of ‘Strategies’, all of the sellers you are competing against will be listed. You can then choose, if you wish, to exclude certain sellers and their products when repricing in future using the ‘Seller Group List’ feature. More information on how to use ‘Seller Group list’ is at the end of this chapter.
Buy Box Settings
Don’t lower my priceEnable/DisableThe application will detect when you have ownership of the Buy Box. It is up to you whether you want to continue repricing when in possession of the Buy Box or whether you want to stick at the current price by clicking either Enable or Disable
Amazon Settings
Competition TypeFBA, Buy Box, MFN, AllThere are 4 types of competition listed in this feature, Buy Box (those products in the Buy Box), FBA (sellers who are fulfilled by Amazon) and MFN (sellers whose products are fulfilled by the merchant).We recommend competing against all of these categories of sellers by selecting ‘All’ as you will cover the market but if you wish to be more selective, for example competing only against Buy Box Sellers or only against MFN & FBA sellers, this feature will allow this.
Exclude Amazon as a SellerEnable/DisableThis will exclude Amazon as a seller when repricing if you do not want to reprice against Amazon’s own stock
FBA Beat ByEnable/Disable This will allow you to only compete against FBA Sellers
Featured Sellers onlyEnable/DisableThis setting will give you the option to exclude or include sellers who are in possession of the Buy Box for some of their stock
Amazon Beat ByEnable/Disable This will allow you to only compete against Amazon as a seller


After these steps are complete, click ‘Save’ and this strategy will be added to your strategy list as below. This can be edited at any time, but changes made to a live strategy will take effect on your next repricing cycle, so be wary of this.